Prudential Link

Objective

Design a financial planning app and tool to help users set up their financial goals, the associated costs, and provide solutions to achieve short and long term financial goals.

Process

Requirements

Design System Alignment
Fully responsive interface

My Role

Lead UI Architecture
Design System Alignment
Proof Of Concept Testing

Challenges

Extend the framework for new product
Accessibility
Complicated responsive UI

Prototyping

In close collaboration with a Visual Designer, we helped craft direction of design its feasibility.

Used CodePen configured with Prudential theme attributes and SASS variables.

Link prototype compilation

SVG icon prototype we called a "Goal Icon" which is then followed by the final version and its various states.

Results

The final experience launched in Q3/2018 and continuous planning improvements were projected for 2019 based on feedback from early users.